Identity Construction Essay Example | Topics and Well Written Essays - 2000 words

Identity Construction - Essay ExampleThe body an utilization of an essential part of humanity that contributes to the development of the relative preferences in pile a feature that studies establish validate the claim that it is increasingly becoming a channel for identity constriction. The discussion below relates the claim to a number of theories of personality to determine the role of the body in influencing outlay of products and services in the market (Aaker & Aaker, 2010). Chris Shilling for example in his theory asserts views the body as a project through which he explains the incompatible diversities in people. It is natural that people are different some of the difference are natural such as gender while others are artificial and people can thence always manipulate such to fit different scenarios. Chris wherefore seeks to investigate the role of these differences in people and the manner in which they affect the consumption of different products and services thereby ma king different group of people markets to different products and services. Through computation, individuals are markets to different products and services this implies that any aspect of their life that affects their consumption of the good and services is of essence in tailoring the marketing strategies that the producers of such products and services employ. ... The nature of marketing dictates an effective understanding of the market group a feature that validates the extensive analysis of the consumers. Any factor that affect the creation of taste and preference therefore influences the marketing strategies of an organization in order to hold in the supply to the demand, which consequently refers to the profitability of an operation. In analyzing the body a project, Chris begins by analyzing the natural difference in humanity. Nature has an effective means of categorizing things, in earth one such means is the gender. Females taxonomical features most of which are conspicuousl y different from their male counterparts. The same is applicable to the male gender, from such a radical view of individuals it becomes natural that the two therefore form markets to different products and service. A number of products and services that befit one of the genders while others are applicable to both. It is therefore a mandate of entrepreneurs to determine the difference and similarities between the two thereby developing enterprises that serve the diversities that the two present. The differences that arise from gender make the two effectiveness markets to an assortment of products and services since the aspect influences preference. Women for example use sanitary pads a feature that comes naturally. The victims of such monthly flows cannot influence their taxonomy. In the event of coping with the biannual flow and managing them more effectively, women become potential markets to the manufacturers of pads among other sanitary towels, a fundamental of a product that the female gender use that their male counterparts do not. Additionally, the clothes that the two