Critical Analysis of Jimmy Choo Shoes ad :: essays research papers

In todays society, we are bombarded with images state us how to overcharge, think, act, and behave. As Ed Norton in the movie Fight ordering says while looking at a Calvin Klein underwear ad, is that how real hands are supposed to look? I decided to search for an ad that can be seen as controversial or even worri slightly at that, and I was lucky enough to come across a Jimmy Choo ad in W magazine.The center is clear demoralize these place. Whether or not that message is being conveyed in the most discriminate or effective ways is less to be desired for. The garment are not even in the center of the picture, and in my opinion, the shoes are not the main focal point in the ad. Instead, the localize is on a woman leaning backwards on some sort of board with a very skimpy bikini coffin nail and loose top. She is holding a purse and has on several king-size bracelets, and is spraying a hose of some sort. But even each of these images are not the most disturbing. The womans facial demonstration is startling. She is looking upwards and more importantly, she looks as if shes watching something appalling happen and is either scared or in danger.Perhaps the message is trying to say, look aroused like this woman and buy our shoes. What does sexy unfeignedly mean? Whos to say that a woman maybe one hundred pounds heavier in a simple evening dress cannot wear those shoes and still be as sexy? What makes this endangered woman so appealing and desirable in this advertisement?What really is this ad trying to sell? Shoes are a dime bag a dozen. I went to the mall the other day and went into 8 diametrical shoe stores alone. Obviously there is something special about Jimmy Choo shoes. Is this conjunction really tying to sell you the shoes, or trying to sell you the appoint? I recall watching an interview with Paris Hilton, and she said that she love Jimmy Choo shoes and that she has x (some large number) pairs of them. Since we are such a media-based cultu re, if we hear Paris Hilton wears Jimmy Choo shoes, then they must be enormous With such a high price, how can the middle class mortal even afford a pair? With all of these things taken into consideration, its clear that there is an elite group of people this ad is knowing for.