several(prenominal) former(a) take overs were attempted which then added domestic routes to the airline and eventually over 90 percent domestic market share was gainedSkytrax , a research consultancy firm conducted surveys in 2009 and ranked the airline as the sixth trounce in the world , down from the concede rank achieved in 20052 . Qantas has been predominantly perceived as an Australian airline as its logo has always shown a kangaroo which is solitary(prenominal) put together in the country5 . The market issue facing Qantas is the loss of brand equity which can become serious if non taken foreboding ofMarket IssueThe issue o f brand equity which is be faced by the air! line is worrisome because the airline has been interminably losing its rank among the best airlines in the world . In 2007...If you essential to get a full essay, order it on our website: OrderCustomPaper.com
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