Forever21 Business

A retail merchant focused on manner and strategic crop, Based in Los Angeles, California, ever 21, Inc. is a lastingness retailer that markets inexpensive, chic apparel and accessories. Since cooperatively founding the hip to(predicate) wearable telephoner in 1984, owner and CEO take up Chang and his wife, Jin, brace organized Forever 21s booming contrast plan. It all started in a 900 square feet shit on Figueroa Street in Los Angeles on April 21, 1984. The store was called formulate 21. The owner reinvested his success by opening stores every sixer months, in the end changing the name to Forever 21. The giant clothing familiarity has care uprighty discerned its stooge market and has pose its products well in the minds of its customers. The target market that Forever 21 basically addresses is the jr. generation including teens, college students and young adults who are modal value conscious and so, the prices postulate to be adjusted according to the affordab ility of this target market. Their pricing is from as low as $2.50 to $60.00. Their average barter is $45.00. To attract customers, the retailer offers stimulating store environments that feature a daily soaker of exciting merchandise. Today, Forever 21 comprises 7,000 employees workings in much than 200 retail stores throughout the joined States and in select locations overseas.

The stores are placed and shop malls and not in shopping centers. Taking its niche retailing to a modernistic level, Forever 21 has embarked on an aggressive growth plan. In the erstwhile(prenominal) year alone, the company opened several new U. S. and outside(a) flagship stores; acquired! Gadzooks, a national retail chain with more than 240 locations and introduced go to bed 21, a line of accessories. As these investments take hold, the company judge its sales to grow from $600 million in 2004 to coterminous to $1 billion in 2005. The companys transmission line pose is fast fashion, that is, to quickly imitate and manufacture the in style(p) fashions and deal them at a low price. Most of the staunchs clothing is...If you want to get a full essay, put up it on our website: OrderCustomPaper.com

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