Caltex Star Mart Vision for Technology in Supermarket

Question: Describe About the Caltex star mart Vision for technology in supermarket? Answer: Caltex Star Mart is one of the leading convenience store serving the customers in various parts of the world with globally refined services. With a huge experience and outstanding services, the stores have integrated elements of communication and technology within their general operations to enhance their customer service experience. With the inclusion of information and communication technology in the business of supermarket, there have been minimal chances of human errors which have further enhanced the efficiency of the works done. Caltex Star Mart have recognized the importance of IT department in providing cutting edge strategies for companys success and as a catalyst for innovative operations in the company. The company should integrate IT into their core strategies and operational plans (Qiang, 2006) so as to stay competent in the super market industry and attract the customers towards their brand for enriching the brand value. They key is to leverage the features of information and communication technology to match up with the preferences of the customers and to stay ahead of the trends every time. The use of information and communication technology attaches the potential customers to the store and ease up their shopping experience. The websites for the supermarket provides the potential customers with the latest products offered the store as well as complete information associated with it. Who would not want to know about the quantity, price, contents and everything associated with the product well in advance and make personal choices? Some of the supermarkets also offer recipes for the product available at their store to attract a huge customer base (Abramovsky, 2006). The super mark et have envisaged the crucial and important role of information and communication technology to bring the marketing to the level of smartphones and make applications that can further make the process of buying at just one click away. Facebook, Twitter and what not are in the list of social media marketing sites for these companies which is also a boon by the use of ICT! Supermarkets are paying heed to the affinity of customers towards technology by opening up various paths and doors for effective communication (Basl, 2009). The crucial introduction of enterprise resource planning, customer relationship marketing, management information system and other sophisticated technologies, business have progressed at an exponential rate and have entered into innovative dimensions of the business world. Inclusion of principles of technology into the supermarket business have made it possible for the company to extend its territory from Australia to other parts of the world too. IT has a major role to play to enrich the business with innovative techniques and to conquer the market with yet another strategy born out of the creativity imbibed due to the gift of ICT in business. The value of IT in business is immeasurable so is the scope of it is. IT acts as an enabler of competitive advantage, a facilitator for new markets (Hoogervorst, 2002), catalyst for agile development, enhancer of quality of decision making, support for the business systems, source for risk reduction and a medium for customer engagement. References: Qiang, C. Z. W., Clarke, G. R., Halewood, N. (2006). The role of ICT in doing business.Global Trends and Policies,57. Abramovsky, L., Griffith, R. (2006). Outsourcing and offshoring of business services: How important is ICT?.Journal of the European Economic Association,4(2à ¢Ã¢â€š ¬Ã‚ 3), 594-601. Basl, J., Gla, L. (2009). The role of ICT in business innovation.IDIMT-2009 System and HumansA Complex Relationship, 67-76. Hoogervorst, J. A., Koopman, P. L., Flier, H. V. D. (2002). Human resource strategy for the new ICT-driven business context.International Journal of Human Resource Management,13(8), 1245-1265.