Beano’s Cafe

group Harrahs Entertainment Questions for backchat 1. Briefly discuss Harrahs merchandise cultivation brass merchandising managers and other data user Marketing information system Developing needed information Assessing information needs Internal database Marketing intelligence Marketing Research Analyzing and utilise information Marketing Environment Questions for Discussion Marketing Information and Customer Insights To gain value for customers & build meaningful relationships with them, executive managers must gain fresh, robust insights into what customers need and want. Assessing Information Needs Internal database consumer & market information obtained from a variety of source systems. The system records the details of a customers stay, demographic data, preference data, Data recorded from tournaments and special events etc. Questions for Discussion Marketing intelligence includes everyday data about developments that helps managers prepare and coiffure marketin g plans and short-run tactics (e. g. , Competitive, economic) Marketing Research Survey, Email, mail Analyzing and using information Marketing analysts can analyze hundreds of customer attributes to determine each customers preferences and predict what future services and rewards they will want. For example, Harrahs might award hotel vouchers to out-of-state guests, while free show tickets would be much appropriate for customers who make day trips to the casino. Customer View of the Total sumptuous Program Questions for Discussion 2. Describe the relationship between Harrahs marketing information system and Harrahs managers and employees.Harrahs managers improving service creating effective advertising & gross revenue progress programs developing new products improving existing products developing marketing and sales plans development & use of an effective revenue management program cultivation employee to standard M I S Employees Customer service rack up to employee for accumulating point To verify and improve service Questions for Discussion 3. Why does Harrahs system work so well compared to MIS efforts by other companies? business strategy that focuses on knowing their customers Operational Applications Total Rewards is Harrahs customer obedience program. Closed-Loop Marketing Technology Support Questions for Discussion 4. To what extent is Harrahs in risk of exposure of a competitor copying its system? Leadership This was a little success factor since for a person to generate changes in the operate business, CRM culture extends Culture competitive advantage consist of a publication of different capabilities by combining product information with customer behavior, no one can touch us. Thank you for your attention