Tuesday, February 26, 2019

Apple Marketing Strategy Essay

1. orchard apple tree Marketing Strategy apple has been so succeederful in these last years convey to his fresh, imaginative way to think and do its business awinning combination of exceptional(a) yields, huge style and design, great strategy, innovative commercializeing, sleekand enticing communions. apple owes its overwhelming success in the last years to the i c in all up and to the smart iPod and iTunes productcombination, a combination of a great hardware piece with great style, great software, great performance, userfriendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers andMac OS software did the rest in increasing orchard apple tree r steadyue stream.In the 5 years between 2003 to 2008 the apple share value increase 25 times, from $7.5 to $180 per share. At july2008 prices, before the US Financial Crisis, apple stock market capitalization was $160 billion.In January 2010 Apple shares topped the $210 mark.But even the best companies with the best products have bottleneck factors which often avoid copious exploitation ofthe opportunities.The iPod.Few people are aware and few market analysts overly that for the first 3 years the iPod was an absolute flop. TheiPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand unitsper quarter, very far from todays 10-20 million units per quarter, and the iPod sales were non even covering theproduct research & organizement costs.Then, in June-Aug 2004 something happened, and iPod sales began to plow strongly, quarter after quarter. Today,we all know where the iPod stands, and what a remarkable success it is.The iPod made the fortune of Apple, and it stands out as the major turning steer in the company growth.Few people know that the iPod + iTunes business idea was not conceived inside Apple, hardly was proposed to Appleby an outside source, a music lover and unionize named Tony Fadell.More on Tony Fad ell and on the iPod market on iPod Marketing StrategyThe iPod marks other outstanding result in marketthe annihilation of competitors.To know more than see the analysis onThe iPod competitorsIt should be noted that, since the second generation of iPods in 2002, the iPods were made compatible not scarce withthe Mac operating systems still with Microsoft Windows operating systems as well.We should ask ourselves (and to Steve Jobs) how many iPods would have been sold if the iPods would had beencompatible only with Mac operating systems?Where the iPod is manufactured and assembledThe iPhone.The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming. In 2007,with the successful launch of the iPhone, Apple has marked another milepost in its development and growth.And moreover, the iPhone enters a market the market of mobile phones a market which is mature, and saturated.Nonetheless, Apple has been able to develop a revolutionary produc t, and to change the paradigm in the mobile2. Phone market.The iPhone is 5 years ahead of all its competitors. A wonderful product, awing user interface, great design. It isnot only a mobile phone, it is a product between a mobile phone and a laptop computer. regular(a) calling it asmartphone is not enough.In July 2008 Apple launched the second generation iPhone, the iPhone 3G.The iPhone 3GS.In June 2009 Apple launched its trinity generation iPhone the iPhone 3GS.The iPhone 3GS has a 3 megapixel autofocus camera, video recording and editing capabilities, phonate control, longerbattery life, 7.2 Mbps HSDPA internet connection. iPhone 3GS is twice faster than the iPhone 3G.The iPhone 3GSprices $199 for the 16GB model, $299 for the 32GB model.more on the new iPhone 3GS on the iPhone 3GS page.More on iPhone Marketing on the iPhone Marketing Strategy page.Apple did great. no doubt. However Apple has do some serious mistakes.The most serious mistakes Apple has done concern marketing and distribution strategies in europium.Apple has overlooked the European markets, and abstracted big numbers in unexploited sales. With better marketingstrategy, better chat and distribution, Apple could have made 300% more revenues in Europe in the last 4years. Apple Marketing in EuropeWe met with with Erik Stannow, Apple iniquity President of Marketing for Europe & EMEA.We have been talking withErik Stannow about the marketing and distribution issues of Apple in the European markets and we gave somevaluable suggestions to improve the Apple marketing strategy and distribution in Europe.Well, it seems that in Cupertino they dont care so practically about Europe.Steve JobsIf we talk about Apple success, about Apple great products, we need to talk about Steve Jobs. Steve Jobs has beenand is the great mind behind all this.Steve Jobs is a genius, he is a magician, too. He is the most skilled guy wire in introducing new products one morething the most skilled in presenting the see features, and he is a great communicator.Even more important, Steve Jobs has Vision. Vision in the strategy, Vision in the product development, Vision in thealliances.Apple Communication Strategy.Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both inthe tv ads, both in print ads, both in the online communications. A lesson to be learned by many companies in theworld. Well, of course when you have great products it is much easier to seduce the costumers, but neverthelessdoing it with style and cleverness is a very good point.It boosts sales, but enhances the brand value too.The famous I am a Mac, I am a PC tv ads are a milestone in communications. Smart, simple, effective andhumiliating (for Microsoft ).More on Apple Communications and on the Apple Commercials I am a Mac I am a PC on the AppleCommunication Strategy page.

No comments:

Post a Comment