'Wendy Citrarasa\r'

'PT. WENDY CITRARASA Alexandre Richard Arief Putratama Said Ryandiaz ACCOUNTING †4 [pic] C adenosine monophosphateus BSD †City Bumi Serpong Damai †15321 Island of Java †Ind isia June 2011 ACKNOWLEDGEMENTS First of exclusively, we would corresponding to hold up perish thankss God Al facultyy for His blessing during the edge from the detonate until the end of the interview at PT. Wendy Citrarasa. Our group would too interchangeable to thank PT. Wendy Citrarasa, who man get ond to sp atomic number 18 us any(prenominal) time for the interview and provide resources in array to finish the pop the question. E exceptionally to Mr.Ipeng Widjojo, the deliverer of Wendy’s for this opportunity. The familiarity came from this project has been a great opportunity on a real vocation ex multinational amperele on a corporate merchandise. Author in like manner thank to Mr. Bernadus Agus Finardi (Swiss German University selling lecturer) for his assitance towards the project. In the end, we would like to apologise if on that point is any un endal mis consequences. It is our deepest expectation that this project study may broaden up the intimacy of the readers and we appreciate any feed bandagings. Thank you. BSD City, 2011 abstract PT. WENDY CITRARASA his paper be a compilation of what the pupil had apprehend during in class session with Mr. Bernardus Agus Finardi, and the interview with Mr. Ipeng Widjojo as the Head of PT. Wendy Citrarasa. The eng get along withment of this paper is to engender pupil able to on a start disclose floorstand more(prenominal)(prenominal)(prenominal) almost regimen grocery placeing theory, and the trade behind PT. Wendy Citrarasa. The interview was held on twenty-sixth may 2011 by Mr. Ipeng Widjojo himself. This project is expect to be submitted on 10th june 2011. The group are expected to anlyze the real case in ind unmatchablesia from the perspective of guest Driven selling scheme.The extends of the topic allow ins nigh chapter in the Principle of merchandising book which are ac conjunction general Overview, Marketing Environment and Analysis, Marketing Strategy, Marketing Mix, Customer Driven Marketing Strategy, New- produces Development, footing Products: savvy and Caputring Customer nurture, and Advertising & prevalent Relations. a. oscilloscope 1. TOPIC’S BACKGROUND unwavering nutrient refers to nourishment that peck be prepared and lookd busyly. Fast sustenance eating ho delectations usually confound a passing game up counter or start-thru benefitdow where you social club and pick up your nourishment.There is a lot of supranational fast feed for thought eaterys in Ind championsia such as Mcdonalds, KFC, Burger powerfulness, and more more. Wendys Old Fashioned Hamburgers (simply known as Wendys) is an international fast food eating place founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, Unit ed States. The partnership decided to move its headquarters to Dublin, Ohio, on January 29, 2006. As of March 2010, Wendys was the worlds third largest hamburger fast food chain with approximately 6,650 posts, following McDonalds 31,000+ locations and Burger Kings 12,000+ locations.On April 24, 2008, the bon ton announce a merger with Triarc, the parent union of Arbys. disdain the fresh ownership, Wendys headquarters remained in Dublin. Previously, Wendys had rejected more than two bargainout offers from Triarc Companies Inc. Following the merger, Triarc became known as Wendys/Arbys Group, a cosmosly traded fraternity. (RUPSLB), which was held on August 10, 2010. PT Wendy Citrarasa is the rigid that covers all the Wendy’s franchise in Indonesia. Currently, it is owned by Ipeng Widjojo, who had studied in the Boston University ass in the early 1990s 2. Interview PurposeThe purpose of the interview is to derive student infrastand slightly marting in reality and to make student learn active the branch in the company. Added on, it allow accept student experience which be usable for student’s future. 3. methodology This identify is a combination from what the writer has learned from university and during the interview rate of flow with Mr. Ipeng Widjojo 1. 4 Theory review According to several(prenominal) reliable references, Marketing is â€Å"the activity, rank of institutions, and regalees for creating, communication, delivering, and exchanging offerings that switch place for nodes, clients, partners, and society at large. Marketing is a output or operate selling related boilers suit activities. It generates the outline that underlies gross sales techniques, business communication, and business developments. It is an integrate process through which companies build strong node relationships and create encourage for their guests and for themselves. Marketing is use to list the client, execute the node, an d grip the guest. With the guest as the focal point of its activities, it freighter be concluded that merchandising way is one of the major(ip)(ip) components of business attention.Marketing evolved to meet the stasis in developing saucily grocerys attemptd by mature markets and overcapacities in the last 2-3 centuries The adoption of selling strategies requires businesses to shift their center from cropion to the perceived needs and desires of their customers as the way of life of staying profitable. Marketing is used to identify the customer, satisfy the customer, and harbor the customer. With the customer as the focus of its activities, it mint be concluded that selling management is one of the major components of business management. 1. 5 company general overviewWendy’s/Arby’s Group, Inc. is the nation’s third largest quick divine service restaurant company and is comprised of the Wendy’s and Arby’s put ups, two companies di stinguished by traditions of role food and service. The company, with approximately $12 billion in scheme-wide sales, owns or franchises over 10,000 restaurants. Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates employ more than 46,000 quite a bantam in its global operations. In fiscal year 2006, the firm had $2. 469 billion (USD) in total sales.While Wendys sets standards for exterior store appearance, food theatrical role and calling card, individual owners experience project over hours of operations, internal decor, determine and bearg uniforms and wages. Wendy’s arrived in Indonesia back in 1992. In 1997, Wendy’s Indonesia franchise was bought by PT Sirat. Back in year 2006, PT Wendy Citrarasa bought the franchise from PT Sirat. Currently, it has 26 outlets, which covers few major cities in Indonesia such as Jakarta, Bandung, Jogjakarta, and Surabaya. [pic] Wendyâ€⠄¢s underway logo [pic][pic] 1. 5. 1 vision of WENDY’STo continuously sour s flash transporter value by leveraging the strengths of our vibrant, independent restaurant smears 1. 5. 2 mission of wendy’s mess support aligned, community-driven culture and values. ?Attract, retain, and develop top talent. ?Offer performance-driven wages and rewards. Brands Support independent, relevant, and healthy tell ons focused on sales growth and profitability. Select and support excellent defect leadership (CEO, President, CMO, etc. ). Profitability Set inflection for performance in sales and profits (EBITDA). ? carry on a lean and efficient support organization.Growth furnish strategies and resources for growth initiatives ( brand- novel-fashioned units, remodels, day part expansion, opposite new platforms, international expansion, refranchising, etc. ).? Seek acquisitions of early(a) brands and opportunities for growth. Value Establish metrics for creating shareholder value. Provide captivating franchi fascinate ROI/value and competitive business models. Demonstrate community-minded citizenship, and braggart(a) back by sharing the wealth. 1. 5. 3 WENDY’S CORE VALUE Integrity We pledge honesty, one and ethical behavior in e precisething we do. AccountabilityWe hold ourselves and our squads responsible to deliver overbearing roots. Respect We treat tidy sum the way we would like to be treated. Responsibility We guess in hand more or less back to cleanse the forest of life in our communities. Innovation We strive to beat found out e really day, twain personally and in the services and point of intersections we produce. Team take form We are departing to put the aggroup and the team’s needs before our own needs. Opportunity We believe in creating opportunity for our multitude to reach their full potential. B. Marketing Environment & Analysis 1. Microeconomics †The companyTalking about relate groups such as top management, finance, query & development (R&D), purchasing, operations, and accounting, Wendy’s Restaurant exact the internal environs as follow : [pic] From above, we can see that Wendy’s restaurant has five discussion sections, which are selling, practicable, bussiness development, supply chain, and finance. Esspecially for the merchandise part, they work well with former(a) departments in devising termination in marketing strategies, and all of the be departments have an impact on the marketing department’s plan and action.They work to achieve goals which is customer value and satisfaction. Supplier Talking about the provider of Wendy’s Restaurant, it allow be closely to the corporal of the foods & drinks and new(prenominal)s properties. Generally, 20% of food stuff and nonsenses is still imported. For the underlying material of the recipe, like cheese, seasoning (chili, tomato), etc, it is imported from the internat ional supplier. The agent is due to the examine of those imported material is different from the topical anesthetic material, and if Wendy’s use the local material, it causes the different received recipe of Wendy’s nonice.Similarly, Wendy’s in addition imported beef from the international supplier, and the reason is same, which is the different taste. While, they use local supplier for the chicken. Marketing Intermediaries They have no marketing intermediaries because they save sale their crop by their own store. Customer The customer of Wendy’s is consumer market which be of individual and category that buy foods and drinks for personal consumption. Competitor They said that the opponent of Wendy’s is all the fast food restaurant such as McDonalds, A&W, Burger King, etc.They withdraw that they have the superiority in some scorecard like burger, bake potatoes compare to their competitor. Public General public which is Wendyâ€⠄¢s need to be concern about general pabric attitude toward its product and activities because the public image of the Wendy’s will go its acquire. 2. Macroevironment demographic Environment Based on survey, Wendy’s menu can attract all gender, provided for the age they said that old people privilege some less oil menu like cook potato, salad and soup while the younger people prefer the menu like burger, fried chicken, and french fries. stinting EnvironmentTalking about economic checker of their consumer especially in Indonesia Wendy’s has variance to reach middle up class. Natural Environment Is natural resources that are ask as inputs by Wendy’s such as meat, vegetables, and seasoning food material. Technological Environment Is a forces that create new technologies, creating new product and market oportunities. As a fast food restaurant, Wendy’s has use some technology that supported its operate process. For example: when customer orde r the food, the waitress at a time tell to the other part of kitchen utilise mic which relates him to the staff in the kitchen.So, kitchen staff can make the food order faster. Political Environment Is laws, government agencies, and push groups that cultivate and limit various organization and individuals in a condition society. Especially in Indonesia, the laws that closely related to the food business is about â€Å"halal”. So, in implementing their business, Wendy’s sale the halal product to attract their customer in Indonesia. Cultural environment Is made up institution and other forces that reach society’s staple fiber values, perseption, preferences, and behaviour.Wendy’s as a branch of West culture restaurant has been sucsessful bringing its own culture to Indonesia. We can see that condition from many Indonesian people like the western food including Wendy’s restaurant. Generally the influence of microenvironment and macroenvironmen t for the company is about how Wendy’s restaurant can look, plan, and implement their marketing strategy by considering some(prenominal) of the environment in order to achieve customer value and satisfaction. While, the obstacle of microenvironment and macro environment for Wendy’s restaurant is: (CompetitorWendy’s mustiness compete to many fast food restaurant in Indonesia. much(prenominal) as McDonald, KFC, Burger King, CFC, A&W, etc which has their own specialty. So, Wendy’s has to improve their timber and promotion to achieve customer value and satisfaction. (Political Wendy’s has to face many rules and laws in Indonesia which can limit the freedom to make the creative thinking of their own menu. C. Marketing Mix Chapter 3 Marketing Environment The microenvironment in Wendy’s will divine service Wendy’s to build relationship with customers. Because all of the streams of company’s environment will connect with the marketing team.The company’s has all interrelated groups of people. The company has suppliers from Indonesia and foreign countries. They still need the US for the burgers because the taste of beef is very elastic in conformity of geographical side. These suppliers are very different in behavior, needs, interests, and everything. The marketing intermediaries help to promote, sell, and distribute its products to final buyers. They include resellers, corporeal distribution firms, marketing service agencies, and financial intermediaries. In Wendy’s they only have bodily distribution firms marketing service agencies, and financial intermediaries.Marketing service agencies is fully controlled and walk solely with other persona. And also banking companys is in company’s fundamental role. The customers hold a very important role in the life of the company. The company will surely fall in the customers best service, quality and everything that counts into accoun t to make the customers loyal to the company. Mr. Widjojo says that quality that is the one thing that attracts customers. The competitors of Wendy’s are the other fast food companies like Kentucky deep-fried Chicken, A&W, McDonald’s, and other domestic food channels like Hoka-Hoka Bento, and so on.Chapter 4 Wendy’s have its own marketing breeding system to support the daily operations of Wendy’s. Because of the many partition Wendy’s have, they need its own marketing entropy system to help the. entropy system will create better nurture for the marketing team and in the end, the marketers will have better target, and win the goal of company’s challenge. Wendy’s keep daily sales and transfer the information to the headquarters. So they can budget and give approximation for the stocks of food in the store. So, internal data posterior is very crucial in the company’s aim to have better service.In other words, Wendy†™s does market interrogation on the design, collection, analysis, and reporting of data in marketing to improve the effectiveness of selling. When Wendy’s wants to launch a new product, they ever so start it with doing market research and take information from customers. Usually Wendy’s does survey research. And take sample from it, which is their customer. After that the information is given to the market researchers. And make something out of the research. Chapter 5 Consumer Markets and Consumer Buyer sort The customer’s cultural figures aren’t apply in Wendy’s.Because everybody’s with middle †middle-upper economic forcefulness will buy their product. Do not affect about occupation, gender, age, lifestyles, personality, everybody is willing to buy Wendy’s because Wendy’s is very for everybody. Wendy’s does not take separate markets for limited buyer, for example, bacons, pork, and something like that. And that helps the market to feel that it’s for everybody. There’s no limitation of buyers. Chapter 7 Customer Driven Marketing Strategy Wendy’s market segmentation is for middle †middle-upper segment. And people will buy if they have the power of acquire.And for big middle-up families that want to gather around. Wendy’s put itself in the market different than the other fast food competitors like Kentucky Fried Chicken, McDonald’s, A&W, etc. quality is their pinpoint of marketing. Most middle-upper consumers are smart buyers. They can choose what’s penny-pinching and not. So, Wendy’s does not want to deceive the customers by reducing the quality. So, Wendy’s set the customers as their exemplary. Value that Wendy’s given to customers are value in a way. People does not think about the â€Å"a little bit footingy” price, because consumers believe that the price is O.K. with the quality they give to them.C hapter 8 Branding Strategy The brand is well-known in the world and it has been in Indonesia since 1980s. And every part of the world is held by one franchisee. So it is not so difficult to market the product. But every part of country has its curious product by geographical side. Chapter 10 Pricing Products: Pricing Strategies The price set by Wendy’s Citra Rasa is based on research, and the value they give in the service, food and everything else they put into their food. Factors to consider when setting prices were very vast. There is value based pricing; hefty value pricing and value added pricing.Value based pricing uses buyers’ perception of value, not the sellers’ cost as the place to pricing. Value-based pricing means that the marketer cannot design / make a product and marketing course of study and set the price. Price is considered along with other marketing ruffle up variables before the marketing program is set. [pic] Good value pricing offers th e right combination and quality and good service at a fair price. For example, Burger King offers value meal for less than the total of the selected food. In other words, good value pricing give the consumers more quality for the same price or more quality for even less.Value added pricing is a way to build pricing power, to escape the price competition and to justify higher(prenominal) prices and margins without losing market share. It’s better not to cut prices to challenge competitors, but to give value added services and hence, support higher prices. Even nowadays it is not unendingly about price, but to keep customers loyal by giving them service that others do not give to them So, in this company’s case, all of the above strategies is used by Wendy’s Citra Rasa. They give customers what they want, and give them service and quality customers do not get anyplace else.Mr. Ipeng said that in Wendy’s everything is different than the other restaurant in Indonesia. â€Å"It is all about timing. ” everything was clock and very precise. The timing is the quality Wendy’s give into service to customers. It promises the customer what is the goodness and healthiness of the food they eat. Also, Wendy’s marketing team uses a strategy they called, Customer Testing Profile. This strategy is used to give random customers a free sample of new product to test. They compiled customer’s opinion and give report to the headquarters.And the headquarters give commands to other variableness, say, operational division, and then, the stopping point is taken whether the new product should be launched or not. All the sales daily report is given to the headquarters. In that case, they can decide when to call forth the price. Wendy’s can raise the price by monthly sales journal, and check which are the bestseller products in every stores. When they know it, usually they raise the price Rp 1000 †Rp 5000. Chapter 15 Advertising & Public Relation Wendy’s Citrarasa has its own marketing and denote division.This division controls all the design, public relations, and everything that is connected to communicating to customers. The main advertising objective is to make people interested in the product they create. Strategies Wendy’s have utilize to their advertising method is • The advertising strategy that they have done up to now is always below the line. They haven’t ever act above the line (TV ads). Unlike any other fast food rivals, that have tried above the line and getting mediocre response, Wendy’s always does below the line but it has gain some serious markets in it. Routine type of adverts that they have applied to their stores is for example, when people distinguish to their store, the waiter / sunder always ask and give customers recommendation of new products so they can try their new products. And Wendy’s store manager tried to ask the customers’ feedback by asking how good is the food today, etc. • Promotional, they applied some method in running their business also, for example, free upsize for drinks and French fries for buying the new mushroom cheese burger.It is promotional because it is only for a limited time, and soon the promotion terminated. In the ads business, Wendy’s has never encountered any problem. The downside is, sometimes the advertising is so good until the stock of food they run is empty. And they cannot serve customers no more. It happens when new products has been launched. D. Marketing Strategies 1. Managing Marketing Information to Gain Customer Inside Before implementing their marketing strategies / information to customer, Wendy’s do the research of what their customers like, especialy in Western menu.Then they also compare their menu to the competitor, so what the competitor sale will be considered by Wendy’s. Wendy’s also implement their marke ting research by looking for the problem that appears (among their stores, their customers, their suppliers, their own managements, and other things) that can hamper their operation. Information system is very important for Wendy’s which can provide the existing data happened. For examples: the complete data of sales which lie in of what product sold, kind of product sold, highest sales among 26 stores.One of terminology that Wendy’s has is â€Å"If you leave out to plan, you plan to fail”. That terminology always remember by their company before doing marketing research. That words means that the marketing strategy and plan are the main basic for implementing the marketing action because if Company’s makes a mistake in doing the marketing planing, it will make the bad effects of marketing action which cause the failure. For detail the ways that Wendy’s do marketing research as follow: †Defining the problem and research objectivesMarketing re search projects might have one of 3 types of objectives which are : to gather preliminary information that will help defines problems and suggest hypoteses (exploratory research); to better separate marketing problems, situation, or markets, such as the market potential for a product or demographic and attitudes of consumers (descriptive research); to test hypotesis about cause-and-effect relationship (causal research) †Developing the research plan Research objectives must be translated into spesific information needs. The research plan should be presented in compose purpose.A written proposal is especially important when the research project is large and complex or when an out-of-door firm carries it out. The proposal should cover the management problem addresed and the research objective, the information to be obtain, and the way the result will help management decision fashioning. The proposal also should include research cost. †Gathering tributary data Secondary data is information that already exist somewhere, having been calm for another purpose. For example: Wendy’s use the data of population demographic in Indonesia. †Primary data collectionPrimary data is information store for spesific purpose at hand. Some research go on of primary data collection are data-based research, ethnographic research, survey research, experimental research. Wendy’s use survey research which is gathering primary data by asking people question about their knowledge, attitudes, preferences, and buying behavior. †Implementing the research plan The researcher puts the marketing research plan into action. This involve collecting, processing, and analysing the information. Researcher should observation post closely to make sure that the plan is employ correctly.Researcher must also process and analysis the collected data to isolate important information and findings. †interlingual rendition and reporting the finding Researcher mus t play the findings, draw conclusion, and report them to management. Researcher should present important findings that are useful in the major decision faced by management. passenger vehicles and researcher must work together closely when interpreting research result, and both must share responsibility for the research process and resulting decision, 2. Consumer Markets and Consumer Buyer Behaviour. The kinds of characteristic that affecting consumer behaviour is: †AgeYounge people prefer menu like burger, fried chicken, french fries, and softdrink while the older customer prefer some food which has less oil like salad, baked potatoes and soup. It is because the age influence the physical and health condition of people. So, older people prefer some food that can bring the healthiness for them. But, whatever the product is both of them are prioritizing the quality. †Economic The consumer market of Wendy’s is middle up class because comparing to the other Indonesia food restaurant the price of Wendy’s restaurant is higher than them.The motives of the buyer that affect the willingness to buy the Wendy’s product is physicological needs which is hunger and thirst. Especially the drive or motive of customer to fulfill physical need through Wendy’s is a quality offered and the kind of the menu that the competitor don’t have it. The process expiry before customer going to buy Wendy’s product is: †imply recognition Is the jump state of the buyer decision process, in which the consumer recognizes a problem or need, in this case hunger and thirst. †Information searchIs the stages of a buyer decision process in which the consumer is arrowsedto search for more information; the consumer may simply have heightened tutelage or may go into active i nformation search. In this case the consumer of Wendy’s have decide to find the food and drink which can satisfy them from hunger and thirsst, so they will p ay more attention to the advertising of restaurant through website, brochure, and also the location of restaurant. †Evaluation of alternatives Is the stages of buyer decision process in which the consumer use information to measure out alternatives brand in the choise sets.Consumer swill face some choise of restaurant that can fulfill their needs, generally they will tax the kind of western food or Indonesian food or other kind food. And then after they choose Western food, they will estimate again some brands of the similar food which is the competitors of Wendys such as McDonald, KFC, A&W, Burger King, CFC, etc. †obtain decision Is the buyer decision about which brand to barter for. Generally, the consumer purchase decision will be to buy the most preffered brand, but 2 factors can come between the purchase intention and purchase decision.The first action is the attitude of others. In this case if the customer’s friends think that he should buy the specia l menu at Wendy’s then the chances of his buying at other restaurant are reduce. The help factor is unexpected situational factor. The consumer may form a purchase intention based on factor such expected income, expected price, and expected program benefit. In this case if the consumer friend promote or tell him that there are discunt at Wendy’s then he will have the intention to buy Wendy’s product. †Postpurchase BehaviourIs the stages of the buyer decision process in which the consumer takes further action after purchase base on their satisfaction or disatisfaction. The retort lies in the relationship between the consumer expectation and the product percieved performance. If the products fall short of expectation, the consumer is dissapointed; if it meets expectation the consumer is satisfied; if it axceeds expectation, the consumer is delighted. The management of Wendy’s says that almost consumer of Wendy’s will be satisfied even more del ighted because they countenance that Wendy’s give the best quality to their consumer.So, they’re sure that their customer will satisfied and doing the adopt consumption. 3. Customer-Driven Marketing Strategy †Market segmentation Dividing a market into smaller groups with distinc needs, characteristic, or behaviour who might require separate products or marketing mix. a. demographic The demographic segmentation consist of gender (male and female), age (range of ages), etc. b. Geographic Tha geographic segmentation consist of America, Africa, Europe, Asia and Australia. †Market targeting Now Wendy’s must evaluate the various segment and decides how many and which segment it can serve best. . Demographic Wendy’s has a segmentation of universal gender (male and female), all ages. b. Geographic Wendy’s restaurant covers the America, Europe and Asia region. †Differentiation and positioning Product position is the way the product is define d by consumers on important attribute, the places the products occupies in consumers minds relatives to competing product. Wendy’s has the position of their product in quality and has various menu which common competitor did not have. Such as baked potato. 4. Product, services, and branding strategy. †ProductThe product that offer by Wendy’s is consumer product which is product bought by final consumer for personal consumption. The type of consumer product is convinience product that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. In this case the product is fast food which often placed in many location to make customer Wendy’s readly available when customer needs them. †Branding Brand equity is the positive differencial that knowing the brand name has on customer’s respond to the product or service.Wendy’s Indonesia is a franchise of international Wendy’s so the the brand name just follow the original brand. The choose of the brand name â€Å"Wendy’s” base on the reason of simple word (only using one word) to make the customer remember the brand easily. E. Role as an Accountant to help Wendy’s Accounting division in wendy’s is under finance division. Wendy’s finacnce division is straight under mr. Ipeng’s supervision. The directed division creates the division to be one of the high leveled side of company. They collaborate with all division to create budgets and all of the financial matters of the company.Not only in sales probelms but also in company’s staff welfare. All the company’s incentives, fee, and wages is hed by this important division The finance and accounting will help the marketing to plan the budget and give the funding to the individual division that needs it. All the funding are checked and revised by the accounting and finance division. All flow of monetary streams are going in on e way, It’s finance division In order to create good environment for the company to run its business, the company must have all the resources needed to create it.Accountants must have the authority to give consents to other division. So there is no fraud or collusion around the company. Accounting division must have everything that happens in the company for all Inventory, slips, checks, everything that goes into the action important to the company. Accountants must have the authority to take all proves and bank slips in order to have lower control risk as well as to lower inherent risks. Every loans, borrowings, charity in and out to the company always have to report it to finance and accounting division. It is needed to have credibility to run the company.F. Summary & Recommendation Wendy’s has been one of the biggest fast food restaurants all over the world. It arrived in Jakarta back in 1992 and PT Sirat bought it in 1997. PT Wendy Citrarasa took over Wendyâ₠¬â„¢s Indonesia in 2006. Wendy’s restaurant has five departments, which are marketing, operational, bussiness development, supply chain, and finance. Esspecially for the marketing department, they work closely with other departments in making decision in marketing strategies, and all of the interrelated departments have an impact on the marketing department’s plan and action.G. References www. wikipedia. com www. wendys. com Kotler, Philip, & Gary Armstrong. 2009. Principles of Marketing. 12th Edition. ———————†Wendy’s Pacific Place, Jakarta Wendy’s Braga, Bandung Marketing managing director pay music director Owner Supply twine Director Operational Director Bussiness Development Director Marketing Comm. Manager Graphic Designer order Manager set up Manager 1 Store Manager 2 Store Manager 3 Store Manager 26 Project Manager Architec Purchasing Manager Logistic Manager Finance Accountancy\r\n'